Why not a 'Do not call list' for billboards?

Here's one way this could work. Have a special radio frequency set aside for ads. If you want these ads, tune in. As you drive by low watt towers, you get local adds. Here's another way. Many GPS systems already list items of interest like restaurants or gas stations. Other information could be downloaded, too. If you want it, you get it. If not, not.

Billboards, on the other hand, bother everybody who drives by.

Billboards, a business to some, a bane to others, remain a hot topic in El Paso.

Jerry Wachtel, an expert on the billboard industry, visited El Paso last week to testify before the City Council about the road signs and their impact on driver safety.

Why on earth would you ask the billboard guy to talk about driver safety?